Imagine if a Disney Princess was a modern day influencer!

That's the approach we took to launch this Lux x Disney shampoo line.

We took the standard get-ready-with-me video format and gave it a little twist; 

infusing that classic whimsical, magical Disney tone of voice to really bring it to life!

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Talk about code-switching, this was a challenge but I loved working on the concept and script!