Tasked with promoting the variety and affordability of Kopitiam food,

we engaged SGAG to send 2 Teams to 4 Kopitiam outlets to curate the best $6 Meals!

This was an immensely fun project, from the conceptualising and scripting, to crafting a user journey

from social engagement, through the main challenge video, to a tangible pay-off of the actual $6 meal deals!